Lead and conditions
I set the buyer definition, the model, the channel role and the incentives, write the brief for whoever executes, and report to you against the targets. Until there is an internal owner for the new line, I act as its lead.
How I workLead · execution · specialists
I lead the launch. Your team or a partner runs it.
I do not run your sales or build your software. I set the conditions above the people who do, measure them against the targets we agreed, and report to you until the business line runs without me.
- My role
- Lead and conditions
- Execution
- Your team or a partner
- Depth
- Senior specialists
- Capacity
- 3–5 launches per quarter
Three roles
One lead sets the conditions. Others build and run against them.
Build and run
Your own team, a product studio for a platform and digital backend, or an agency for brand, outreach and sales enablement. I write their brief and the targets they are measured on. Partners are chosen per launch, and you contract them either through Altered Principles or directly, as agreed in the proposal letter.
Depth on demand
A small bench of senior freelancers I have delivered with, brought in for depth or continuity, so the launch never hangs on one person.
How my time is spent
Most of my time goes into Design. After that, the rhythm gets lighter.
- 01 Design
Three months. This is where I do most of the work myself.
- 02 Prove
A few days a month, leading, reporting to you and keeping the internal stakeholders aligned.
- 03 Scale
A lighter rhythm of reviews and reporting.
- 04 Transfer
A final review, and you sign off when nothing depends on me.
You pay per stage and can stop at any acceptance.
How the stages run, in a method I call Launch to OwnWhat you can count on
Written down, and yours
The business plan, the conditions and the knowledge base belong to you from day one. No licence, no exit fee.
Signed acceptances
Every stage ends with an acceptance you sign, against targets set in Design.
You can stop
You pay per stage and can stop at any acceptance.
A small number of launches
Boutique by design: 3–5 launches per quarter.
Next step
Let's scope your next launch.
In 45 minutes I tell you where your launch is likely to stall and whether Design is the right next step.
3-month Design · From €65k, fixed fee · Work product is yours
If Design ends in a no-go, you stop after three months with a written answer and all the work product. No licence, no exit fee. I take on 3–5 launches per quarter.
Bernd FastenrathFounder, Altered Principles
bernd.fastenrath@altered-principles.com