ProofResults by stage
Proof
Cases from launches I led. Figures are measured, not rounded up.
- Italian CNC machine builder: a repositioning that sells machines 5 machines sold to a new buyer type in 3 months, against a target of 3 in 6 Prove · acceptance 1
- Robovision: from all markets to three segments and a proven sales motion 3 segments, a first new deal within 9 months, then 25 meetings in 6 weeks Prove · acceptance 1
- Electrical equipment OEM in Germany: a go-to-market foundation for a new segment Sales now runs the full discovery; commercial team confidence up from 2.5 to 4 (of 4) Design
- A quoting platform for painters, from request to working app in 15 days My own venture: request to working app in 15 days Prove · field test
Next step
Let's scope your next launch.
In 45 minutes I tell you where your launch is likely to stall and whether Design is the right next step.
3-month Design · From €65k, fixed fee · Work product is yours
If Design ends in a no-go, you stop after three months with a written answer and all the work product. No licence, no exit fee. I take on 3–5 launches per quarter.
Bernd FastenrathFounder, Altered Principles
bernd.fastenrath@altered-principles.com